Señor Vásquez was born into coffee farming, and met his wife while working in coffee as a young man. He borrowed money from his father-in-law to go to the United States, where he worked for 12 years. When he returned he purchased 34 Hectares of land, which is now La Inteligencia. Itiel uses no herbicides on his farm and takes great care in only picking the most mature cherries. He has four sisters with more than 25 years experience working with coffee, who support the farm as well as their own lots. Itiel and his wife also have three children and hope they choose to continue the legacy of farming by using the plots of land they have set aside for each of them.