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Buying Direct Trade Coffee Is About Relationship

When I was first getting into coffee the Fair Trade movement as it pertains to coffee was just getting underway. Flag & Wire is, in fact, a Fair Trade certified roaster. Which, incidentally, and importantly, does not mean we only buy and roast Fair Trade coffees.   There are dozens of organizations in the word today that certify products “fair trade”. It’s not one organization or governing body, its many. Among the paraphrased goals of them all is a desire to see the lives of farmers and producers increased in quality. It’s about seeing that more of the money that you pay for your Americano or your chocolate bar or your sugar cane makes it to the pockets and communities...

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What does customer service really mean?

It’s our goal that people would feel loved and cared for when they connect with Flag & Wire. Years ago, I used to help my friend Richard (an older guy and a mentor in my young life) do logistical work for a church campout every summer. Church campout makes it sound tiny, but in reality it was hundreds and hundreds of people camping for just one weekend (which makes it harder because you have to have your ducks in a row or it’ll be a total mess). Everybody ate together on this campout and there were all kinds of other considerations like firewood and parking and security and hot water. One year while we were getting ready for this big...

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Flag & Wire Takes New Shapes

Every morning, I wake up excited. These are good days. It feels like this thing we’ve been working on (Flag & Wire) is really taking new shapes all the time and that’s incredibly gratifying for me! It looks nothing like what I imagined it might five years ago. Although we have goals and plans for the future, I know our vision will change again. But it’s really fun to watch this company get large enough to do some unfolding for itself. It’s alive! On a personal level, these are great days in my house. We’ve moved our family closer to the center of our business. It has been (and remains to be) hard and sad to not live as close...

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